Yellow Pages has just launched a £5000 Online Video Challenge in the pursuit of the best amateur videos of “amazing things” that can be accomplished with its Yellow Pages directories. The contest marks the directory’s revamp into a new handy-sized format that will fit through letterboxes, the most significant change to the UK Yellow Pages directory since it was first published over 40 years ago.
The new compact directories started being delivered last month. To kick-start the challenge, Yell has made two clips showing the well known and trusted Yellow Pages in somewhat unusual settings. The first video, “Letterbox”, shows a main character who succeeds in flinging a new sized Yellow Pages directory straight through a letterbox from the road outside, gaining the admiration of his friends. The second video called “Breakdance” has just been launched this week and features high profile breakdancers honouring the Yellow Pages directory by weaving it into their seemingly impossible routines. The clip also features world record holder women’s kick boxer Chloe Bruce.
“We wanted to mark the launch of the new handy sized Yellow Pages in an exciting way and this competition is already proving popular. Born in 1966, the much-loved directory has embraced the constantly changing media landscape and the new size and design makes it even easier to search for local businesses and relevant information in your area,” said Phil Johnson, head of printed product management at Yell.
Those wanting to take Yellow Pages’ challenge should start filming their amateur video showing Yell what “amazing things” they can do with their Yellow Pages. They then have to upload the video to Yell’s contest YouTube or Facebook pages by 12th November 2010. A panel of judges will review the films based on their innovation and creative use of the Yellow Pages, the number of views they have generated and online feedback posted by viewers to then pick the winning video, awarding it £5,000 cash.
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