2009 November, 3rd

Liliana Dumitru-Steffens

After starting the season with news about Walmart’s caskets and urns, the media reports price cuts on toys as the world’s biggest retailer. The cradle-to-grave approach to marketing serves Walmart’s PR strategy brilliantly, we may add. There are hardly any negative responses from the media, most coverage being neutral or even supportive. And so, Walmart continues its journey to becoming the crowned US “price leader” this season.

Walmart stores are rolling back prices on 100 toys by roughly 20 percent to 30 percent, in addition to ones the retailer implemented at the end of September, when it began selling 100 toys for $10 each.

The new prices will be available through December 25 or while supplies last. The company will continue cutting prices on other products, every week until Christmas, to crush its competitors. Buyers interested in bargain Christmas shopping rejoice at the news, even more so when Walmart competitors respond with 50 percent price cuts.

It will certainly be interesting to see what Walmart rolls back next. Although not sold in Walmart stores, maybe the Walmart.com coffins make good candidates? A season special perhaps, in the middle of the Time Square, with 50 percents off? A new artwork by Alexandru Carmocan to illustrate the potential sales impact…

Feature image courtesy: Willpen.

• 2009/10/29 -- Will They Bury Rob Walton in a Walmart Casket When He Dies
• 2009/11/11 -- Black Friday 2009 Crowd Control Strategies, Ads and More
• 2009/11/08 -- PR Tip of the Week: Green Cars
• 2009/11/01 -- PR Tips for Celebrities: The “Peep-show”
• 2009/09/14 -- Walmart Vs. John Wayne – I Pick the Duke

About the Author

Liliana Dumitru-Steffens is public relations consultant for Pamil Visions PR. She writes for Everything PR since January 2009. Previously she worked for My-tronic GmbH and Unilever Romania. Email Liliana at lsteffens [at] pamil-visions [dot] net.

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