Tool King Adds Social Media to Publicity Campaign



2009 September, 1st
Genesis Davies
Genesis Davies
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Tool King, a well-known power tool vendor online, has chosen Battalion to help them move into the world of social media. The design company will be serving as Tool King’s social media agency of record and will be responsible for designing and implementing a social media strategy for their latest client.

“Other interactive agencies were suggesting we jump into the conversation and that we should be heard in the forums. Battalion was different, suggesting we take a step back listen to what is being said, then design and create a strategy that is relevant and customized to our audience.” says Ben Skigen, Director of Marketing for Tool King.

Tool King has been selling brand-name tools online since 2001. Since that time, the company has noticed a drastic change in how consumers make their decisions. These days, people are turning to social media and online connections to get recommendations and tips about products. There is a definite shift toward interactivity and communication online, which means that businesses need to move in this direction, as well. Tool King has taken that step by hiring Battalion to help them out.

Battalion is an interactive design company that started in traditional advertising, but has since moved into multimedia advertising opportunities. They offer a unique service to their clients and have worked with the likes of Prestige Imports, Firebird Longboards and Loveland Ski Area, among others.

Source: E-commerce Leader Selects Interactive Agency Battalion as Partner in Social Media Strategy

About the Author

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Genesis Davies is a freelance writer and blogger and a work at home mom. She works as account executive for Pamil Visions PR and she also runs a blog for work at home moms, At Home Mom. For Everything PR she covers the news column. Follow Genesis on Twitter or email her at gdavies [at] pamil-visions [dot] net.

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There Is 1 Response So Far. »

  1. Comment by Tom Van Ness on 2 September 2009:

    Thanks for the write-up Genesis. We’re glad to be working with Tool King and their Tooliday.com program. Much appreciated!