All Posts Tagged With: "TechCrunch"

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Why Arianna Huffington Ain’t Sellin to Yahoo

Yahoo!’s troubles continue as the web’s Titanic business disaster continues to sail into iceberg infested waters. The news Yahoo! was trying to buy the Huffington Post is still another indication of a desperately sinking ship with no one at the helm. Yahoo! is like a BP drilling exercise waiting for a match to be struck. Is it time to restart Yahoo!’s hiring process?

12Jun2010 | Phil Butler | Comments Off | Continued
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Yahoo’s Boss and a Touch of No Class Versus Arrington

Yahoo CEO Carol Bartz just made a huge PR mistake telling TechCrunch founder Michael Arrington off in front of the world. Arrington may be overly critical at times, but the CEO of the troubled Internet giant has many people to consider before making such rash gestures. Some are heralding Bartz for her bravado, but unladylike is not something the waking world needs right now. At least not the world of Yahoo.

25May2010 | Phil Butler | 1 comment | Continued
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Facebook’s Psychological Effects Revealed, Final Stage Narcissism

Facebook as the subject of social interaction has many facets. But, does it affect the way people present themselves, even high profile and digitally aware subjects? We are not sure if anyone has ever studied this idea, but a little imposition on some of the world’s most successful Facebook people may provide clues.

25Apr2010 | Phil Butler | 6 comments | Continued
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Bing and Waggener Edstrom’s Long Road Ahead

You can plug a billion dollars into a PR machine, but you still cannot sell ice cubes to Eskimos. Waggener Edstrom has tried to sell Microsoft’s Bing search engine with everything from hot fashion models to the man on the street, still the prodigal search entity languishes at third banana on the search treadmill. What will WE try next?

30Mar2010 | Phil Butler | 2 comments | Continued
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Pepsi Refresh Becomes the Stale Cola of Marketing Launches

Pepsi wins award for the biggest online marketing goof of the year. The launch of Pepsi Refresh slings cola all over contestants as this can of pop bursts. User data spewed all over the Web. Pepsi’s site apparently had a database snafu which convoluted user submitted data. The site’s submission section is currently closed while Pepsi rocket scientists plug the holes in the system.

14Jan2010 | Phil Butler | Comments Off | Continued
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Covario Acquisition Emphasizes the Power of SEM

Covario, a leader in search advertising and SEO software, has just acquired Netconcepts. The deal solidifies and strengthens Covario’s position, and further emphasizes the power of search for marketers and advertisers, not to mention online businesses. Building SEO and SEM tools is one of the most profitable businesses online. Companies will spend over $5 billion this year alone.

13Jan2010 | Phil Butler | 3 comments | Continued
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Michael Arrington or Prominent PR, Who Do We Need Least?

Does TechCrunch expect to be your shortcut to fame and fortune? Is PR a dead art? Michael Arrington wants you to think so. Why an article on Techcrunch (or 20) will surely do the trick for your startup. PR is about more than begging for stories, a good story should require nothing but a hint or heads up, here’s why.

13Aug2009 | Phil Butler | 1 comment | Continued
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Beyond Hypocrisy – TechCrunch Becomes ValleyWag

Sometimes we have to go beyond hypocrisy and to practice what we preach. TechCrunch’s Michael Arrington allows his employees to defame his enemies on the corporate blog, not long after he offered us a discourse on integrity.

11Mar2009 | Mihaela Lica | Comments Off | Continued
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