All Posts Tagged With: "TechCrunch"

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Pepsi Refresh Becomes the Stale Cola of Marketing Launches

Pepsi wins award for the biggest online marketing goof of the year. The launch of Pepsi Refresh slings cola all over contestants as this can of pop bursts. User data spewed all over the Web. Pepsi’s site apparently had a database snafu which convoluted user submitted data. The site’s submission section is currently closed while Pepsi rocket scientists plug the holes in the system.

14Jan2010 | Phil Butler | Comments Off | Continued
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Covario Acquisition Emphasizes the Power of SEM

Covario, a leader in search advertising and SEO software, has just acquired Netconcepts. The deal solidifies and strengthens Covario’s position, and further emphasizes the power of search for marketers and advertisers, not to mention online businesses. Building SEO and SEM tools is one of the most profitable businesses online. Companies will spend over $5 billion this year alone.

13Jan2010 | Phil Butler | 3 comments | Continued
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Michael Arrington or Prominent PR, Who Do We Need Least?

Does TechCrunch expect to be your shortcut to fame and fortune? Is PR a dead art? Michael Arrington wants you to think so. Why an article on Techcrunch (or 20) will surely do the trick for your startup. PR is about more than begging for stories, a good story should require nothing but a hint or heads up, here’s why.

13Aug2009 | Phil Butler | 1 comment | Continued
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Beyond Hypocrisy – TechCrunch Becomes ValleyWag

Sometimes we have to go beyond hypocrisy and to practice what we preach. TechCrunch’s Michael Arrington allows his employees to defame his enemies on the corporate blog, not long after he offered us a discourse on integrity.

11Mar2009 | Mihaela Lica | Comments Off | Continued