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All Posts Tagged With: "facebook"

PayPal and Slide Co-Founder Max Levchin Joins Google’s Ranks

PayPal and Slide co-founder Max Levchin has become Google’s newest VP of Engineering after the search giant acquiered Slide for $182 million. Both the acquisition and the appointment of Levchin who has developed some of the most popular Facebook applications integrate in Google’s plan of making their services more social and launching a Facebook competitor, Google Me.

30Aug2010 | Ryan Cox | 0 comments | Continued

How to Reach and Engage Millennial Parents: Psst Video

Businesses and brands are needing to find new and creative ways to engage consumers. Eyes and views are a great number to boast. But does it actually translate to sales? The most recent example is the Old Spice Guy and the tactics they used to reach consumers.

6Aug2010 | Ryan Cox | 1 comment | Continued

Facebook and Google on a Social Gaming Crash Course

Facebook has posted a new job opportunity that shows just how important the social gaming space is going to get over the next year. The advertisement shows the position will develop and enhance successful partnerships of internal and external partnerships inside of the gaming industry.

6Aug2010 | Ryan Cox | 0 comments | Continued

Facebook App for Android FINALLY has an Update

Every Android user I knew of was complaining, for months, about how bad the Facebook app for the Android phones was. Imagine that, complaints about Facebook. Well, on Tuesday Facebook finally released a new version of the application, with plenty of new features to make Android users feel more included in the mobile Facebook experience. [...]

4Aug2010 | Ryan Cox | 0 comments | Continued

Voice Calls are Dying and Text Messaging is the Culprit

One in three teenagers send more than 100 text messages a day. Nearly half who take phones to school text in school at least once per day. Cell phones are no longer voice-communication devices. They are data-consuming devices. The more social and open our personal and business lives, the more and more we are utilizing [...]

3Aug2010 | Ryan Cox | 3 comments | Continued

Yell launches netReach version with targeted Facebook advertising

Yell.com launched new netReach product for small and medium sized businesses in the UK that includes Facebook targeted adverstiging options. The netReach advertising network consists of 70 partner websites, most of them representing national and regional newspaper groups, property and travel sites.

2Aug2010 | Alina Popescu | Comments Off | Continued

Get into the Game to Succeed in Marketing

Is online gaming the latest advertising frontier? Real world brands have already made forays into online games such as Second Life and Facebook games like Farmville and Retail Therapy.

27Jul2010 | Laura Spencer | 2 comments | Continued

Angelina Jolie Joins Twitter, Doesn’t Plan To Do A Darn Thing About It

Get it out of your systems now boys and girls, because her account is locked and she hasn’t tweeted anything yet, let alone followed anyone. And she doesn’t plan to. Not From her bio on the social networking site: This account has been locked. NO followers are currently being accepted…. This is an excellent case of brand management. As a brand, Angelina Jolie is best served to at worst to park (gain ownership rights to her username on all meaningful sites: Facebook, Twitter, MySpace, etc) Angelina Jolie the name for three reasons. One, it allows her to be able to utilize that marketing, communications, or networking medium under one brand identity, her name. Two, it allows her to gauge interest from fans about her in that medium, even if her assistant is managing the account. Example: Meagan Good’s Facebook page. Three, the little things drive fans crazy. Example: Lebron James had 76,000 followers within the hour of joining Twitter (the day before he announced he was joining Dewayne Wade and Chris Bosh in Miami).

27Jul2010 | Ryan Cox | Comments Off | Continued

Mark Zuckerberg and Facebook, CEO’s Are Their Brand

Facebook is arguably the biggest “social brand” on the block. (Psst, they did just announce over 500 million users). As the gatekeepers to everything that is our online social identity, Facebook hasn’t exactly thrilled us with its ability to play fair. Facebook accounts deleted without explanation, security settings changed hourly, forced default sharing to the world… the list goes on and on. So as a brand, that makes Facebook the lightening of the social cloud. As a brand manager, Zuckerberg is Thomas Edison flying his kite.

26Jul2010 | Ryan Cox | 7 comments | Continued

Medium Raw, Cooking With the Social Media Crowd

World renown chef and food critic Anthony Bourgain woke up one morning and decided to really engage the digital world. Bourdain’s Medium Raw Challenge takes the two way conversation to the next level. One lucky contestant will be published alongside Bourdain and win $10,000 too. The author of many bestsellers reveals “at least” his savvy of what social media is all about. Genuine engagement is not some assistant managing your Twitter account folks.

26Jul2010 | Phil Butler | Comments Off | Continued