All Posts Tagged With: "Advertising"

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Tasteless Ad Features Princess Diana in Her Underwear

Jealousy International’s daring ad that features a Princess Diana lookalike dressed in sexy lingerie makes waver. What would you do for free PR?

2Sep2010 | Mihaela Lica | 0 comments | Continued
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Streaming Video Advertising Coming to Marriott Hotels

New closed circuit vide streaming system Web TV-guide has been deployed into five Marriott Hotels by Ad Systems and Superior Broadband. It will allow advertisers to reach over 70000 travelers per month.

3Aug2010 | Alina Popescu | Comments Off | Continued
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Yell launches netReach version with targeted Facebook advertising

Yell.com launched new netReach product for small and medium sized businesses in the UK that includes Facebook targeted adverstiging options. The netReach advertising network consists of 70 partner websites, most of them representing national and regional newspaper groups, property and travel sites.

2Aug2010 | Alina Popescu | Comments Off | Continued
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New Droid X Ad Hits Apple While it’s Down

Motorola is doing what any good competitor should: exploiting the HECK out of a weakness of the iPhone 4. Yesterday Motorola hit Apple with huge, full-page ads in newspapers across the country taking a jab at iPhone 4 and the attenuation problem. They promised in the ad–”No Jacket Required.” In its spin of the antennagate issue, Apple lead you to believe in its video that all smartphones have antenna issues, the Droid X included.

29Jul2010 | Ryan Cox | 1 comment | Continued
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Coca-Cola Forced to Pull Facebook Campaign …. Porn Jokes Aren’t Funny

Coca-Cola is considering cutting ties with [digital agency] Lean Mean Fighting Machine which created a Facebook campaign that parents are accusing of targeting children by using jokes/references to a pornographic movie. The soft-drink behemoth has been under some serious scrutiny after the campaign for the Dr. Pepper brand. They have informed the agency that it must stop all advertising work on Coca-Cola brands until a decision is reached on whether to terminate the relationship.

22Jul2010 | Ryan Cox | Comments Off | Continued
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San Pellegrino Launches New US Adverstising Campaign – Live in Italian

San Pellegrino’s international advertising campaign “Live in Italian” has been launched in the USA. The concept by Ogilvy & Mather features black and white photos taken by famous photographer Elliott Erwitt, capturing S. Pellegrino’s sparkling water in every day life circumstances.

14Jul2010 | Alina Popescu | Comments Off | Continued
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Pampers Pumps Money in Advertising, Dry Max Still Crappy

Over the past two weeks, Pampers has increased its spending on Internet advertising. The company is issuing more coupons for its new Pampers with Dry Max diapers, organizing more giveaways on various mommy bloggers and reviews sites, and it is even increasing TV ads spent (below an ad currently airing in UK).

29Jun2010 | Mihaela Lica | 1 comment | Continued
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Ads of the World: McDonald’s Gay-Friendly Ad in France

A rather bold marketing and PR move comes from France, where the fast food chain giant is running a gay-friendly advertisement.

5Jun2010 | Liliana Dumitru-Steffens | 1 comment | Continued
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Five Creative Spots Featuring Wenlock and Mandeville – the London 2012 Olympic Mascots

The London Organizing Committee of the Olympic Games and Paralympic Games (LOCOG) has recently unveiled its Olympic Mascot, Wenlock and Paralympic Mascot, Mandeville. The mascots are expected to contribute £10-£15m in merchandising revenue.

23May2010 | Liliana Dumitru-Steffens | 1 comment | Continued
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Coca-Cola pops new customer engagement philosophy

Following its path of marketing innovation that stays true to functionality, Coca Cola reveals new philosophy of customer engagement. Emotional triggers, earned media, and the now famous smart product placement plus love of sports in general is the soft drinks giant recipe for future success.

17May2010 | Alina Popescu | 1 comment | Continued
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