PRWeb Launches Tool to help Pros With Multimedia News Release



2009 November, 4th
Lorri Berry
Lorri Berry
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PRWeb, the online news distribution service of Vocus (NASDAQ: VOCS), just announced a new tool  that will give users a What-You-See-Is-What-You-Get (WYSIWYG) experience, while allowing them to create and manage content through the use of a news release template. PRWeb considers this the launch of a next generation tool, enabling Web users to not only create, but to distribute multimedia news releases in a more efficient manner.

Jiyan Wei, director of Product Management for PRWeb, commented, “The news release has evolved into something that is far more powerful than a simple press release: it is a tool that integrates text with multimedia and interactive features,” and further remarked, “We decided it was a priority to create a system that made it easy and intuitive for our customers to fully maximize the power of today’s news release through PRWeb.”

[youtube]http://www.youtube.com/watch?v=y66S_v0pfK4&feature=player_embedded[/youtube]

This news release management tool is part of the PRWeb’s continual efforts in building a reputation for bringing enhancement features to all types and sizes of business for over ten years. The company prides itself on supporting a wide range of customers, and believes that its new innovation will help PR practitioners by providing a new multimedia and social media platform, while making it even easier for professionals to maximize online visibility.

Greg Jarboe, president of SEO-PR and author of YouTube and Video Marketing: An Hour a Day stated that, “According to a recent survey by PRWeb, 94 percent of PR professionals see value in including video with news releases but only 12 percent have ever included video in news releases they’ve distributed,” and believes that,  ”By providing a new tool that makes it easier to create and distribute multimedia news releases, PRWeb is helping PR professionals bridge the gap between interest and action. Bundling video with a news release increases the odds that the audience will act on that information. In addition, there are substantial Search Engine Optimization (SEO) benefits to including video with news releases because it provides additional content that search engines will index.”

PRWeb is a leading online news and press release distribution service with clients worldwide. Since 1997, PRWeb has been reinventing the press release by offering enhancements enabling companies to maximize their PR capabilities online. They were the first to develop an SEO press release distribution strategy based on direct-to-consumer communication, and the continue to offer new tools to help companies communicate their news. Examples of the company’s efforts include a revised public Website in July and an enhanced client console that PRWeb revealed in September.

“Similar to our client console enhancement, the news release management tool serves to improve the user-experience, but also introduces a scalable framework that will set us up for future innovations,” added Wei. “Over the upcoming months we will be rolling out more features and these current enhancements will ensure that they are delivered in a user-friendly manner.”

For more information about PRWeb or Vocus, Inc., visit them on the World Wide Web at www.prweb.com or www.vocus.com.

About the Author

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Lorri Berry is a freelance writer. She has BSJ in Advertising from Perley Isaac Reed School of Journalism at WVU in the US. Lorri's experience includes advertising account management, campaign concept development, copywriting and news editorial. She is the mother of three boys and a work at home mom. You can contact Lorri at lberry [at] pamil-visions [dot] net or follow her on Twitter.

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