Porter Public Relations Offers Affordable Marketing services to Companies on a Budget

Porter Public Relations, a PR agency specializing in online and traditional public relations and marketing, has launched a new A la carte list of services addressing companies that need marketing and public relations services but need to stay on a strict budget due to the difficulties posed by the current economic and business environment.

Designed as a services menu, the new offering from Porter Public Relations enable companies to maintain their marketing and PR efforts and not go over budget. The services they can choose from the a la carte menu include press releases for print and broadcast, search engine optimized digital press releases, copywriting, keyword optimized eZine article writing, setting up corporate blogs, writing and commenting, link building, social media network marketing and more.

“Many companies cannot afford to keep a public relations company on retainer at this point, but still need marketing services to maintain their brand, online presence and sales totals,” said Lisa Porter, CEO, Porter Public Relations, Inc. “Our way of doing business has changed with the new economy to make marketing possible for all companies, regardless of budget or size.”

The house specialty of this new Porter PR a la carte menu is the digital press release optimized to increase search engine ranking. It is designed to make it easier for people to find the client’s website when searching for specific keywords and phrases that relate to their activity and business offering.

“Optimized press releases are the perfect tool for giving any company an online marketing boost, regardless if it’s a start up, fully established, brick and mortar or online business,” said Porter. “We write, optimize and format them in a such a way, they typically make it to the first page of Google News.”

Focusing on helping companies maintain their marketing while keeping expenses low, Porter Public Relations has also launched a special package that includes an optimized press release, creation of one-way links, free directory submissions and blog commenting.