Online Video Rankings Zoom Up 50%

comScore’s recent findings indicate that online video rankings increased in January by 50% over rankings found January last year. It seems that more and more people are starting to watch videos as a regular part of their web surfing, with some specific sites ranking higher than others. With comScore’s sophisticated tracking, it’s easy to see which video sites are being used most.

YouTube, not surprisingly, made up 99% of all videos viewed, both on the actual site and elsewhere on the web, using the embed tool. Where were people watching these embedded videos? Here’s the breakdown:

Google Sites had 39.5% of all the videos viewed, putting it far, far ahead of the second place site, Hulu.com came in with just 2.8%. Behind Hulu, Microsoft Sites, Yahoo! Sites and Viacom Digital all had slightly more than one percent of the video viewing market.

The stats that were collected for the study (held in January 2010) are pretty interesting. Over 173 million viewers watched videos online, averaging a whopping 187 videos per person during the month! That’s with videos running an average of 4.1 minutes, meaning a lot of people spent a lot of time watching online media. Again, Google sites were the highest with an average of 93.9 videos per user during the month, while Hulu had just 23.5 videos per viewer throughout January.

With the majority of videos being a method of advertising now, it’s not surprising that comScore also registered top video ad networks. Tremor Media came in at the top of the list as the biggest ad network, with a potential reach of 86,047 and a 49.6% viewer penetration rate. Right behind Tremor came BBE, Advertising.com Video Network, and BrightRoll.

See the full results of the research here.