Today, Ogilvy & Mather Chicago announced that they are the new agency of record for the American Bar Association. They will be working on marketing for the association with a mind to increasing membership inscription across the country. They will be putting into use the PR firm’s talents in the area of email marketing, telemarketing, web redesign, brand strategy planning, digital strategy and digital production among others.
“We are thrilled to be able to put our association expertise to work for the ABA. We have a proven model of bringing together our best in class disciplines in advertising, one-to-one communications, digital, production, public relations and other areas to support our client’s current and emerging marketing needs.” says Jack Rooney, President of Ogilvy & Mather Chicago.
The American Bar Association is the world’s largest voluntary professional membership organization. They have almost 400,000 members and with the help of Ogilvy & Mather Chicago, are seeking to up that number.
“Ogilvy & Mather Chicago came to our attention because of their success with the American Medical Association,” explained Carolyn Lamm, President of the ABA. “They understand the corporate structure and needs of an Association such as the ABA and know how to build successful member outreach programs that cross multiple communications channels.”
Source: Ogilvy & Mather Chicago Wins AOR for American Bar Association
