2012-05-17

Voice-Activated Facebook Updates with GM’s OnStar



GM is completely relaunching OnStar next year to include in-car access to Pandora online radio, Stitcher news podcasts and WiFi. Voice-activated Facebook, texting, e-mail and MP3 player control are amongst the additional rumors. Let’s confirm one of those rumors right now. OnStar, the in-car services network, announced a new service which allows you to update your Facebook status by dictating to the OnStar. And there’s more! You can also listen to the most recent updates from your news feed via OnStar. The company is working on integrating web-based services like Google Maps into its core offering as well.

The driver assistance service is not stopping there. Text messages are believed to be in the upcoming update as well, reportedly landing later this month, which will finally enable drivers to text and drive while staying safe and not endangering others. Text-to-speech translation will be done obn incoming notes and voice-to-text is said to be undergoing testing for outgoing updates. I will be Facebooking and Tweeting you while driving to work, like OMG BTW W R BFF 4 EVVVVVVVVVVVVVVVVVVVV(breath)VVVVVER. In theory, a seemingly very real and very relative theory, you could take flipping the bird to the guy that just pissed you off all the way to the interwebs, without ever having to speak to them directly or going to the effort of typing anything.

The price point might not scare you either, many of the services are expected to be free. After all, OnStar needs to compete with Ford’s Sync.

“You can argue that we haven’t marketed it, we haven’t advertised it, we haven’t communicated it,” said Micky Bly, executive director of GM’s hybrids, electric vehicles, batteries and infotainment. “That communication starts today.”

Ryan Cox About Ryan Cox

Ryan Cox founded Cox Consulting with the goal of opening the vast potential of Social Media on the web to companies wishing to build relationships, grow and profit from digital marketing. Ryan is at the epicenter of the social media-marketing world and frequently speaks to businesses and associations on social media. His firm specializes in exploding brands through comprehensive trans-media strategies. With the importance of video in this digital age, Ryan is a YouTube optimization professional. His clients range from the states to overseas. He also is a featured speaker on the topics of social media, audience development and digital marketing. He has been featured in ebook publications as a social media and PR expert.