NetLine Corporation, a leading player in the integrated business-to-business marketing solutions field, has just acquired All About Sales, Inc. (AAS), a company specializing in pay-for-performance sales engagement. NetLine’s services focus on providing targeted online lead generation to advertisers, marketers, and publishers, and the new acquisition will allow them to accelerate and and streamline their clients’ pipelines throughout the sales cycle.
“With this acquisition, NetLine now delivers the leads and metrics against Marketing objectives while simultaneously providing Sales with qualified face-to-face meetings and feedback metrics for pipeline intelligence,” said Robert Alvin, CEO and Chairman of NetLine.
“The Sales Engagement expertise that AAS brings perfectly complements NetLine’s Marketing-focused products and services,” said Whife. “We’re leveraging very incisive technology and infrastructure to help achieve both the Sales & Marketing objectives of NetLine’s clients faster and more efficiently.”
Through this acquisition, NetLine will merge their performance-based products and services designed to increase companies’ control over marketing return on investment by providing higher quality leads with AAS capabilities, including a proprietary pipeline management system and an expert inside sales team. As part of the acquisition, AAS CEO Michael Whife has been named Vice President of Sales for NetLine.
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