Mattress Firm Selects FKM as Agency of Record



2009 August, 22nd
Genesis Davies
Genesis Davies
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FKM has just been selected by Mattress Firm as their company’s agency of record. The selection was made after a lengthy review that involved 100 agencies. FKM is pleased to have stood out from the competition.

“Mattress Firm is a clear market leader in the specialty bedding industry and is committed to a retail operating model that clearly distinguishes itself from others in the category,” said Tom Monroe, FKM Partner and Chief Thought Leader. “FKM is honored to be working with such an experienced and motivated retail management team, and our partnership reflects the shared values and cultures between our companies.”

Mattress Firm is one of the leading mattress and bedding companies in the world. The company has over 525 stores in 21 states and prides itself on providing a unique customer experience. Within the stores, clients can compare various mattress brands to each other, side by side. They also offer same day Red Carpet Delivery Service®.

FKM will be responsible for social media, public relations, creative planning and execution, as well as strategy management and media event planning. The company already has an impressive client roster and background in working with large firms, part of the reason they were chosen for the task.

“With Mattress Firm poised for national growth, FKM’s own brand promise of taking clients from Now to Next resonated with our entire management team,” said Steve Stagner, President and COO of Mattress Firm. “What most impressed me was how FKM has truly integrated all of the agency disciplines into their process. While some agencies say they can address every need a client may have – from creative, media and search, to public relations, social media and interactive – few are putting these capabilities into practice on a daily basis like FKM.”

Source: Mattress Firm Partners with FKM as Agency of Record

About the Author

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Genesis Davies is a freelance writer and blogger and a work at home mom. She works as account executive for Pamil Visions PR and she also runs a blog for work at home moms, At Home Mom. For Everything PR she covers the news column. Follow Genesis on Twitter or email her at gdavies [at] pamil-visions [dot] net.

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