John Edward Wants To Take You On An Infinite Quest
Being Psychic must be a tough life. If you think about it, credibility for people mostly considered at best “quacks” or worse “con artists”, cannot be easy. For John Edward, the art of bringing the afterlife into people’s living rooms, and doing so convincingly, has been honed to a razor’s sharpness. Believe him or not, “Crossing Over with John Edward” was about as convincing as it gets in the realm of paranormal demonstration. Recently Edward launched a website called Infinite Quest where people can have access to Edwards and other top psychics, astrologists, numerologists and paranormal experts from around the world. We thought it would be interesting to take a brief look at the site.
From Video on the site, John Edward talks to other experts
Judging truth the about psychics and spirituals is sometimes as difficult as developing one’s own psychic ability. Ironically, this is what Edward’s new site is supposed to be all about – learning. As far as the design end goes, the site is fairly well done; navigation is excellent, it is simple, somewhat elegant, and there is even a community element (all be it a passive one) present. Rather than go into the in depth review of the site I intended however, something happened as I was browsing Edward’s latest brain child. No, I was not struck by a cosmic bolt of energy, nor did my ancient ancestors visit me. What happened is something now all too familiar to me – they slipped up!
The reader can see what I got with my FREE account.
For PR people, branding is sort of the holy grail, or essence of what anyone needs to be successful. Branding one’s self as a psychic, as I said, cannot be an easy life. However, like most people on the razor’s edge, Edward and his advisors (alive or extent) made a critical error in the message Infinite Quest sends. What message you say? I have never seen a more blatantly apparent money scam in 4 years of testing technology! Free services with “paid premium” versions are the way of the Web, and this is as it should be. But, forcing people to sign up for what amounts to a few video messages, and then asking at every turn if they want to upgrade? Well, that pretty much seals the fate of Infinite Quest for me. $29.95 for this, and $39.95 for that spread across a site that is supposed to “elevate” our consciousness just makes the BS alarm go off for all but the desperately bored, die hard believers, or the incurably ignorant. And just when I almost believed too!
For only $99 you too can start your psychic journey
Sitting here thinking about it, and as a PR, I am wondering why Edward did not find some business strategist, in this world or the next, to at least caution him about the Internet. If these people had done this right, millions of people might have come to this site, learned about all these paranormal experts, their own potential fro paranormal skill, and possibly have connected somehow on some higher level. The John Edward brand, as it were, has a World Wide Web Wart on it now. If you ever believed for a second that Edward was about anything but money, this site will pretty much clarify your belief. I must say I am disappointed that someone with resources, once again, has failed to do their Internet homework. Or have they?
The sad thing about mistakes like the one Edward made is that the site will probably be successful any way, and that it is even more likely that Edward knew exactly what he was doing. Yeah! A sucker is born every minute, and $9.95 for a month of “super convincing BS” is not too big a price to pay for some belief I guess. I think the term in the carnival is something like “sinking the hook deep.” Anyone NOT scared off by incessant demand for money, will certainly be good for $100’s if not $1,000’s. Seriously, how can we ever take people seriously when they so obviously target the unfortunate and gullible? All I can say is; “John, get a strategist who can take you to the big time man.”
John Edward Busters – At Least Edward has a sense of humor – watch.
About the Author
Phil Butler is editor-in-chief of Everything PR and senior partner at Pamil Visions PR. He’s a widely cited authority on beta startups, search engines and public relations issues, and he has covered tech news since 2004. Phil wrote in the past for ReadWriteWeb, Mashable, Profy, SitePoint, Search Engine Journal, AltSearchEngines. Follow Phil on Twitter or send him an email at phil [at] pamil-visions [dot] com.
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Comment by Rev. Lynn DeLellis on 3 July 2009:
Although psychics and mediums have as much right to make a very good living as anyone else, I do see your point. He could have done this in a better way. But, that has nothing at all to do with his ability and neither does it mean that he does not have a sincere desire to help others. What people forget is that people who do this work can be very ambitious just like the rest of us and there isn’t anything inherently wrong with that.
The mistake he is making is giving the perception of just another scam to make money and it gives skeptics and critics fuel for the fire.
Comment by The System on 11 July 2009:
John Edward is genuine -if you’d read any of his books, knew his background or seen him in action – you would understand. If only John had time to give all skeptics a reading – ……
Give the site a chance!
Social web is only just taking off and this niche is massive – good luck John!
Comment by Phil Butler on 11 July 2009:
Hi System, Never said he was or was not genuine. The site charges for air or before even a good tease, it wreaks of scam artists, get John to change it.
Always,
Phil