“Hyperlocal” news aggregators and user-driven sites are the latest hot trend in online media – and one no local business can ignore.
“Hyperlocal” means one that focuses on one (small) local community or block.
Why “hyperlocal” sites are so important for local business owners?
There two important reasons:
- They need content and are relatively easy to pitch. With not a huge effort you can get solid “hyperlocal” coverage;
- They have tightly targeted audience of people nearby your business: if your message reaches local journalists and piers, you are most likely to see the huge branding boost.
How to get “hyperlocal” news sites coverage?
The answer is obvious: target your press release to some very specific event within a very specific area. Here are some tips on finding hyper-local content inspiration:
1. Get active on some of the most established hyperlocal user-driven communities. Here are a few examples:
- Placeblogger: Submit your local blog here
- Outside.in: Register your site with Outside.in for Bloggers
- Patch: Apply as a local editor here; Add your events here
- Every Block: To get covered, contact the team feedback at everyblock.com
2. Join and participate in hyperlocal Q&A service: LOCql
3. Start and promote a hyperlocal blog focusing on events near your business. Here’s a good example of how one Dallas real estate company is successfully implementing this strategy.
Any more tips? Please share them in the comments!
About Aimee Sway
