Earl Dennison Woods didn’t live to see the media scandal triggered by his son’s “transgressions”, but Nike brings him back from the grave, in a new commercial featuring a black-and-white footage of a sad, pitiful Tiger Woods.
Nike has unveiled a new commercial featuring Tiger Woods and the voice of his deceased father, Earl Woods, using recordings that appear as though he is addressing his son about his recent sex scandal. – CBS reports.
The viewer watches in disbelief the golfer’s face, while his late father’s voice resounds:
“Tiger, I am more prone to be inquisitive, to promote discussion. I wanna find out what your thinking was, I wanna find out what your feelings are, and… did you learn anything?”
A blast from the past, a voice from the grave, asking…. grave questions.
In all my career in PR and marketing, I’ve never seen a cheaper blow. In my opinion, Nike is not only desecrating the memory of a man who had nothing to do with the Tiger Woods scandal, but it is doing this, not to support Tiger Woods and his family as they’d like us to believe, but to push back on the market Nike apparel from the Nike – Tiger Woods collection. Note that in the commercial, Woods is wearing an original Nike cap and a Nike cashmere vest (very similar to the one in the Tiger Woods collection).
“We support Tiger and his family. As he returns to competitive golf, the ad addresses his time away from the game using the powerful words of his father,” Nike said in a statement. Reports say that Tiger Woods and his mother approved the spot. I still cannot believe that this is true, but at this moment, the commercial below still runs on the official Nike site, with a banner on the first page, that links to Nike’s official YouTube channel. The spot was created by Wieden + Kennedy.
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