By now you are familiar with big players: Groupon, Living Social, and Yelp — but did you know that there is another 75+ daily deal sites that you need to be checking? Dealradar is your saving grace. It’s a quick tool that aggregates over 80 daily deal sites, and pushes them to you quickly and efficiently. Your only work is choosing your desired deal of the day.
Dealradar launched in May and is based out of Chicago. It is a free service that finds and collects unique, daily offers from sites. These sites include Groupon and Living Social, reaching more than 60 cities across the US, UK, Australia and Canada. Here’s the scoop: Dealradar crawls more than 80 daily deal sites, indexes and classifies deals locally, and aggregates to consumers. The Subscription model is extremely robust too, with the option of receiving deals via email, Twitter, Facebook, RSS or the free app. When you find a daily deal that you like, it redirects you back to the site the deal originated from. If you make a purchase, the partner site involved then shares an unspecified portion of the proceeds with Dealradar.
Hello business model.
Present an immediate and time-saving solution to consumers. Obviously, none of us have time for that to search the 80+ daily deal sites, even if they are awesome deals. Heck, most of us don’t even have time (nor do we remember) to check-in of Foursquare every time we can. Mind you, some businesses have deals through location-based check-ins too. Aggregation is the natural progression step in any online business. Here is the timeline: company creates a service and it explodes, competitors run to mimic the model and launch while the space is hot, finally someone aggregates all of the competing businesses. With the success of the coupon space, Groupon in particular, we needed a tool like Dealradar that collected all of the deals for us and made them viewable in a matter of seconds, not hours.
The facts show that digital coupons is a booming business too. Just last week Coupons.com reported that digital coupons grew 100% in the last 12 months exceeding $1 billion dollars in printed and mobile savings. Via drugstorenews.com:
“The deeper variance in the top categories for save-to-card coupons compared with the other two lists was attributed to the fact that brands geo-target campaigns to areas where local supermarkets carry their products, which results in a different set of coupons available for consumer selection, Coupons.com explained.”
Facebook and Google already back QR codes and with the mobile devices number expected to reach 5 billion this year, it doesn’t take a rocket scientist to see the importance of digital coupons.
A competitor Center’d just got rid of its social features (in the past week) and announces Dealmap today. So the mobile shift is around personal consumer needs, not necessarily social. We have more data to solve people’s problems, not just help them meet up with other people (as far as mobile commerce and Data-as-a-Service goes). Dealradar is putting itself in a position to build on this data market.
Long story short, Dealradar has legs. The consumers win, deal sites win, advertisers (the businesses) win. That, folks, is a win-win-win — a rare feat in and of itself. Additional advertisers, more cities and expanded options are coming soon, says the company. If Dealradar becomes the entry point to digital coupons the possibilities for deeper integration, clicks and views aren’t a matter of if, but when. This will be the next clone model in the internet and mobile space. Expect this space to be very competitive and a hot topic for the year that comes. Dealradar needs to be on your radar.
About Ryan Cox
Good job Ryan!
I actually always shop around to get the best deals I can find. Sites like these are very helpful.