New Partnership to Deliver Mobile Deals on Cyber Monday



2009 November, 24th
Liliana Dumitru-Steffens
Liliana Dumitru-Steffens
feature photo

Mall Networks and SoundBite Communications, Inc. partnered to power the mobile marketing offers for CyberMonday.com. Cyber Monday deal hunters have the opportunity to find on the site some of the best deals of the season this year, or to opt for mobile text message alerts that will bring them the best deals of the hour.

CyberMonday.com is a holiday shopping deal portal powered by Mall Networks for Shop.org. New to the site this year, a Deal of the Hour mobile marketing offer will be sent using SoundBite text messaging to shoppers on their mobile phones, enabling them to take advantage of bargains throughout Cyber Monday (November 30, 2009)

According to the press release, Americans send 50,000 text messages per second. Ninety-five percent of those messages are opened and read, most within 15 seconds of sending. This is a brilliant marketing move for Mall Networks and SoundBite Communications, who will thus alert their customers ahead of their competitors. A win-win situation for both retailers and consumers. The brevity, immediacy, and mobility of the text messaging channel makes it ideally suited for communicating CyberMonday.com’s Deal of the Hour. By simply opting in on CyberMonday.com, consumers can receive Deal of the Hour text messages and benefit from great savings while on the go.

“Consumers’ growing preferences for mobile phones and text messaging provide a compelling opportunity for marketers that wish to create a deeper level of customer engagement this holiday season,” said Mark Friedman, Chief Marketing and Business Development Officer of SoundBite Communications. “SoundBite is excited to enable the mobile marketing initiatives on behalf of CyberMonday.com and to help ensure that shoppers can take full advantage of time-sensitive deals available throughout the day.”

About the Author

author photo

Liliana Dumitru-Steffens is public relations consultant for Pamil Visions PR. She writes for Everything PR since January 2009. Previously she worked for My-tronic GmbH and Unilever Romania. Email Liliana at lsteffens [at] pamil-visions [dot] net.

See All Posts by This Author

There Is 1 Response So Far. »

  1. Pingback by Cyber Monday 2009 Survey: Customers Prefer to Shop Online on 30 November 2009:

    [...] Monday 2009 Survey: Customers Prefer to Shop Online 2009/11/24 — New Partnership to Deliver Mobile Deals on Cyber Monday2009/11/23 — Another Black Friday 2009 Sales Site Launched, Too Late, Too Fishy [Updated]2009/11/11 [...]