Clean Design to Run PR Campaign for Umstead Hotel and Spa



2009 May, 28th
Genesis Davies
Genesis Davies
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After much debate and a competitive review, the Umstead Hotel and Spa has chosen Clean Design, Inc. as their new PR agency. Clean Design will be heading up a new ad campaign, as well as developing a brand for the hotel that will be used in promotion. The marketing campaign aims to promote public interest in the Umstead Hotel and Spa across the state.

“We selected Clean Design for their strategic approach to defining The Umstead brand,” said Leah Goodnight, director of marketing for The Umstead Hotel and Spa. “We felt that the agency understood our brand from the very beginning. They have a great design sensibility and their collaborative, inclusive culture is very similar to ours.”

The Umbridge Hotel and Spa offers luxury service to travelers, both business and leisure. The hotel is well known for its elegant rooms and peaceful atmosphere, promoting relaxation and comfort after a long journey. Their Herons restaurant is also quite popular for its creativity with food. The Umstead prides itself on hosting a large collection of fine art and promoting a natural beauty within. The hotel has won several awards, as well.

Clean Design, Inc. is a PR company focused on design and branding. The agency has worked with the likes of John Deere, Sony Ericsson, SAS and Brand Fuel, among others, in its many years of experience.

“We are honored to be selected as the agency of record for The Umstead Hotel and Spa,” said Perkins. “It is a spectacular property, and the goal of our work with The Umstead is to create a marketing campaign that will bring the unique and memorable experiences to life for guests and the community.”

Source: Clean Design, Inc. Named Agency Of Record For The Umstead Hotel And Spa

About the Author

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Genesis Davies is a freelance writer and blogger and a work at home mom. She works as account executive for Pamil Visions PR and she also runs a blog for work at home moms, At Home Mom. For Everything PR she covers the news column. Follow Genesis on Twitter or email her at gdavies [at] pamil-visions [dot] net.

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