The Public Relations News Portal
It just isn’t possible to make it as a company without a social media presence anymore. Alright, so maybe that is a bit of an exaggeration, but certainly it isn’t easy to make it, or at least maximize your potential. This is especially true of any kind of news source, as social media is the [...]
A new and innovative social media project comes from Intel in the form of Intel iQ, a digital magazine with content submitted by employees that aims to “connect with a younger audience and tell them the bigger story of who we are as a brand,” said Editor-in-Chief Bryan Rhoads. The idea is very simple: when an article submitted by the company’s employees reaches a certain number recommendations it goes on the iQ front page.
ESPN links social to TV by announcing a strategic collaboration with Twitter that will allow fans and advertisers to enjoy interactive programs created for major sporting events. The first important effort will be GameFace focused on the upcoming NBA finals, a hashtag to be used on Twitter for this event.
Facebook users from New Zealand were the first in the world to test a new tool from the social network. The new tool, ‘pay to promote post’, allows users to make their messages more visible among their connections.
As the primary election battle is finally behind presidential candidates, the Mitt Romney team is starting to focus heavily on a digital-savvy general election campaign. The campaign team will soon be expanded by adding “a lot” of digital experts, from social media and email writers to data analysts and software engineers. “The bar is rising [...]
Domino’s Pizza took interaction with fans on social media to the next level and became the first company in the world to offer Facebook ordering, featuring a live Pizza Tracker. The dedicated app is available on its New Zealand and Australian Facebook pages.
There has been quite a lot of talk about Pinterest and copyright issues emerging from people sharing content over this fresh and very popular social network. Flickr even started out by adding a “do not pin” code to protect the rights of their users. But apparently they have changed their mind and just added a [...]
For realtors, social media is fast replacing more traditional methods of direct marketing such as television advertising and newspaper classifieds. But while most realtors appreciate the need to embrace social media, many are struggling to do so effectively.
Famous social network Facebook launched its Antivirus Marketplace, a new feature that aims to provide users with antivirus software in order to help them be protected online. This new security initiative brought companies like Microsoft, McAfee, TrendMicro, Sophos, and Symantec into the Facebook Security family.
