Lessons

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Ten Inspirational Quotes that Celebrate Labor Day

Liliana collected ten of the most beautiful labor-related quotes, to inspire you to celebrate what’s left of this Labor Day weekend.

6Sep2010 | Liliana Dumitru-Steffens | 0 comments | Continued
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Did Craigslist Censor Its Adult Section

Attorneys general in 18 US states demanded that Craigslist remove its adult services section last week, and their demands apparently succeeded. Craigslist replaced the link to this section with a big “censored” written with white bold letters on a black background.

4Sep2010 | Liliana Dumitru-Steffens | 0 comments | Continued
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Are Traditional Malls Dying Out?

Traditional U.S. shopping malls were once popular enclaves where many Americans went to purchase clothing and other items. Now, many large traditional malls are languishing or even dying.

24Aug2010 | Laura Spencer | 0 comments | Continued
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Bull Fight Turns Into Bull Flight [Video]

A bull fighting ring in Northern Spain was the scene of a bull actually leaping into the spectator stands earlier today. Upwards of 30 onlookers were injured when the one ton bull leaped two barriers to join them in the stands. The bull was later apprehended and killed, but at least one boy suffered grave injuries.

19Aug2010 | Phil Butler | 2 comments | Continued
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Development Tips, Speeding Up the Design Process

Every PR needs to know about design: no campaign can be effective promoting poor design, and poor quality in general. Sonia Mansfield, joins the Everything PR team to teach you about effective design.

16Aug2010 | Sonia Mansfield | 0 comments | Continued
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PR Success Stories: Chiquita Banana Press Release Campaign by Zenzi Communications

Zenzi Communications wrote the press release that promotes Chiquita Banana Sticker Design Contest. Since it went live online, this release generated over 26,700,000 impressions. Why was this release so successful? The answers in the pilot of the PR Success Stories: The Press Release series.

5Aug2010 | Mihaela Lica | Comments Off | Continued
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PR Challenges in the Age of the Information Flood

Are your marketing and PR strategies effective in today’s environment, or are you drowning in the information flood? Consumers today have too much information. How will you get their attention?

3Aug2010 | Laura Spencer | Comments Off | Continued
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The “Value Prop Nugget” Principle

Value Prop offers new ways to create, diagnose and improve your value proposition ensuring you deliver your most effective message to your best audience.

30Jul2010 | Jose Palomino | Comments Off | Continued
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Get into the Game to Succeed in Marketing

Is online gaming the latest advertising frontier? Real world brands have already made forays into online games such as Second Life and Facebook games like Farmville and Retail Therapy.

27Jul2010 | Laura Spencer | 2 comments | Continued
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Ribery Sex Scandal, More Bad PR for the French National Soccer Team

France’s national soccer team is facing a new wave of bad PR after the poor performance at the recently ended World Cup. Star footballers Frank Ribery and Karim Benzema are involved in a sex scandal, facing questioning for having allegedly solicited an underage prostitute.

20Jul2010 | Alina Popescu | 1 comment | Continued
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