2012-05-17

5 Online Strategies that Sell Mother’s Day Gifts

Mothers want tech

What works for other popular sales holiday like Cyber Monday and Black Friday works for Mother’s Day too. From eye-catching infographics, to exploiting search and social media trends, everything goes. Here are five tips to boost your traffic and convert your visitors into Mother’s Day Gifts buyers.

Fast Forward Academy Announces a New iPad App Launch

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Preparing your taxes is overwhelming, especially if you are working for yourself or running a small PR business. Independent contractors face higher taxes and more record keeping duties than employees. You can’t do all by yourself but being in the loop of what is going on and what each team of your is doing is [...]

Why Does the Word “PR” Put Out Such a Negative Vibe?

PR has a bad rap: It’s deceptive. It’s “spin.” It’s manipulation. Where do such perceptions come from? Are they true? And most importantly, since nobody wants to be manipulated, could negative consumer opinions of PR keep them from receiving a message?

Creative Ways Credit Card Companies Use to Generate Publicity

Amex facebook campaign.

“You scratch my back, I scratch yours” arrangement can create a PR powerhouse, at least for credit card companies. What other means do these companies employ to generate buzz, and what can you learn from them? A few answers right here.

How Good Are Your Editorial Planning Skills?

Editorial planning

Editorial planning is vital to public relations. Editorial calendars provide schedules for content pieces that are to be published and designate the desired medium. Plans need to be flexible, or they’ll come apart during crises.

Top Tips for Managing a Business Facebook Account

Facebook is changing the way it handles its friends lists

A business Facebook account is certainly a valuable marketing and publicity tool. But if it’s managed badly it can backfire on you and end up harming your business’ image.

Can Irish Potatoes Save the World Economy?

Irish potatoes

A trend moving back to the way things used to be might not be a bad idea about now. A bloated worldwide market of institutional products, produced for their economy, shipped hither and to, our one world economy has ground to a half with a resounding “Clunk”. You are your next door neighbor are once again, left to pick up the pieces. Over in Ireland, some local hotels and organizations show us how.

Great Content Creation Resources

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How to find great content and how to become efficient with your content creation – tips from EPR contributor Ellie Rose Williams of Wish.co.uk.

Attracting Top Talent for Your Small Business

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There comes a time when a growing business needs help, and finding the right help is a challenging job for any business owner. Learn how to get the best candidate.

Three Types of People You Should Never Employ

people

Choosing a new employee is never easy – however, keep an eye out for these three traits in any potential candidate to avoid the routine of hiring and firing.