2012-05-17

5 Online Strategies that Sell Mother’s Day Gifts

Mothers want tech

What works for other popular sales holiday like Cyber Monday and Black Friday works for Mother’s Day too. From eye-catching infographics, to exploiting search and social media trends, everything goes. Here are five tips to boost your traffic and convert your visitors into Mother’s Day Gifts buyers.

Targeted Ad Campaigns with Vibrant Media Contextual Video Ad Platform

vibrant logo

Vibrant Lightbox delivers contextually targeted ads that are user initiated and controlled.

Fast Forward Academy Announces a New iPad App Launch

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Preparing your taxes is overwhelming, especially if you are working for yourself or running a small PR business. Independent contractors face higher taxes and more record keeping duties than employees. You can’t do all by yourself but being in the loop of what is going on and what each team of your is doing is [...]

Lee Odden’s New Book Shows You How To Optimize

Optimize Book Cover

If you want to have a future on the Internet, if you want to use this medium to promote your business, get the book. If you are one of those people who “don’t believe” in SEO, get the book, if not for a change of mind, at least for a change of perspective. And if you are in PR, get the book to learn why and what you need to optimize before any campaign.

Why Does the Word “PR” Put Out Such a Negative Vibe?

PR has a bad rap: It’s deceptive. It’s “spin.” It’s manipulation. Where do such perceptions come from? Are they true? And most importantly, since nobody wants to be manipulated, could negative consumer opinions of PR keep them from receiving a message?

Creative Ways Credit Card Companies Use to Generate Publicity

Amex facebook campaign.

“You scratch my back, I scratch yours” arrangement can create a PR powerhouse, at least for credit card companies. What other means do these companies employ to generate buzz, and what can you learn from them? A few answers right here.

Continuum Analytics Measures Media Efficiency

bring transparency, accountability and greater revenue to every advertising dollar spent.

Currently in beta, Continuum is designed to position Chief Media’s current and future clients at the forefront of the competitive landscape in Direct Response and Direct-to-Retail advertising.

HOW TO: Use Press Releases for Local Marketing

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The traditional press release has played an active role in business advertising for hundreds of years, serving as a simple way to deliver news about products and services to the people who need it. While the internet and its limitless possibilities have broadened the range of available tools, marketing new ideas to local target audiences [...]

How Good Are Your Editorial Planning Skills?

Editorial planning

Editorial planning is vital to public relations. Editorial calendars provide schedules for content pieces that are to be published and designate the desired medium. Plans need to be flexible, or they’ll come apart during crises.

Top Tips for Managing a Business Facebook Account

Facebook is changing the way it handles its friends lists

A business Facebook account is certainly a valuable marketing and publicity tool. But if it’s managed badly it can backfire on you and end up harming your business’ image.