Marketing

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Kia Motors Massive Recalls Drag Vice Chairman Down

Kia Motors Corp. announced on Tuesday the promotion of Lee Hyoung-keun to vice chairman, after Chung Sung-eun resigned on Friday as a result of an ongoing recall of more than 35,000 vehicles in the United States and more than 104,000 globally.

7Sep2010 | Liliana Dumitru-Steffens | 0 comments | Continued
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Blockbuster Finally Has Differentiators, Can’t Pay For Marketing

Blockbuster has finally touted some differentiators in their marketing campaign that are of significance, unfortunately they may not have the money necessary to market these differentiators effectively. Their best, 28 days, could be telling a different story: Blockbuster has 28 Days until bankruptcy.

2Sep2010 | Ryan Cox | 1 comment | Continued
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Tasteless Ad Features Princess Diana in Her Underwear

Jealousy International’s daring ad that features a Princess Diana lookalike dressed in sexy lingerie makes waver. What would you do for free PR?

2Sep2010 | Mihaela Lica | 0 comments | Continued
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Virgin America Checks In to Fifth Largest Revenue Day Ever with Loopt

Virgin America sees it’s fifth largest revenue day ever through Loopt partnership offering two-for-one ticket deals to all who checked in at Virgin Mobile taco trucks. A great example of how geo location is going to move the marketing and advertising meter, Virgin America utilizes Loopt’s impressive reach to post a record day in sales.

2Sep2010 | Ryan Cox | 0 comments | Continued
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The Power of eMarketing – Annual eMarketing Assosiaction Conference

The 2010 edition of the annual conference organized by the eMarketing Association, The Power of Marketing, held on October 20th and 21st at the Lord Baltimore Hotel in Baltimore will focus on Social Marketing, Search and email marketing and gather over 35 leaders of the eMarketing Arena as speakers, moderators and panelists, including Steve Patrizi, VP of Marketing Solutions for Linkedin and Bob Gilbreath, Chief Marketing Strategist, Bridge Worldwide.

25Aug2010 | Alina Popescu | 0 comments | Continued
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PR and Marketing Tech, BlueGlass Unveils SecondStep

The world’s first online marketing conglomerate, BlueGlass Interactive, announces their latest market shifting platform SecondStep. For SEM needy companies, this modular SEO tool could be a game changer if adopted by SME’s. SecondStep premium puts the power of corporate SEM in the hands of every-user. The private Beta release was announced yesterday.

17Aug2010 | Phil Butler | 0 comments | Continued
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How to Reach and Engage Millennial Parents: Psst Video

Businesses and brands are needing to find new and creative ways to engage consumers. Eyes and views are a great number to boast. But does it actually translate to sales? The most recent example is the Old Spice Guy and the tactics they used to reach consumers.

6Aug2010 | Ryan Cox | 1 comment | Continued
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Facebook and Google on a Social Gaming Crash Course

Facebook has posted a new job opportunity that shows just how important the social gaming space is going to get over the next year. The advertisement shows the position will develop and enhance successful partnerships of internal and external partnerships inside of the gaming industry.

6Aug2010 | Ryan Cox | Comments Off | Continued
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Streaming Video Advertising Coming to Marriott Hotels

New closed circuit vide streaming system Web TV-guide has been deployed into five Marriott Hotels by Ad Systems and Superior Broadband. It will allow advertisers to reach over 70000 travelers per month.

3Aug2010 | Alina Popescu | Comments Off | Continued
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New Droid X Ad Hits Apple While it’s Down

Motorola is doing what any good competitor should: exploiting the HECK out of a weakness of the iPhone 4. Yesterday Motorola hit Apple with huge, full-page ads in newspapers across the country taking a jab at iPhone 4 and the attenuation problem. They promised in the ad–”No Jacket Required.” In its spin of the antennagate issue, Apple lead you to believe in its video that all smartphones have antenna issues, the Droid X included.

29Jul2010 | Ryan Cox | 1 comment | Continued
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