According to a BIA/Kelsey’s U.S. Local Media Forecast, social media advertising revenues will grow from $3.8 billion in 2011 to $9.8 billion in 2016.
Users Love To Surf Online, Study Shows
2012-05-14 by
If there was anyone wondering whether the online presence is a must for a company these days, they now have the answer: people love to consume online content, from home or from the office, as a recent study shows.
Jay-Z to Breathe New Life into Budweiser’s Rebranded Music Festival
2012-05-14 by
In their attempt to bring their festivals featuring the best artists and bands back into the music lover’s eyes, Budweiser thought of contracting famous rapper Jay-Z for a breath of fresh air meant to revive their Budweiser Superfast. The hip hop megastar has already agreed to curate and headline the “Made in America” summer music [...]
Finance Brands, the Big Spenders of the Mobile Ad Segment
2012-05-09 by
Financial mobile ads went up 314% from 2010 to 2011, outranking other big spenders of mobile advertising, such as retail and restaurants, entertainment, telecom and automotive, as shown in a recent study carried out by comScore and commissioned by Millennial Media. Banks and credit cards, electronic payments, insurance services and stock trading lead the mobile [...]
Pepsi Struggling To Be Cool Again
2012-05-07 by
As Pepsi has recently ended up on the 3rd place in a top of soda drinks, outranked by Diet Coke, and as sales have been constantly dropping, the company needs to take actions that will make the brand cool once again. That seems to be happening finally happening as the company’s labs have been buzzing with talks about ideas, new marketing concepts and showed off mock-ups.
5 Essential Qualities of a Great Tagline
2012-05-07 by
A bad tagline is worse than none at all, and that covers about 80% of the market. Learn how great taglines are made.
Lippincott Redesigns Shutterstock Logo, More Focus on Viewfinder
2012-05-04 by
Shutterstock released a new brand identity that celebrates the company’s evolution from its origin as a photography-focused agency into the creative digital marketplace it is today.
Yahoo Launches Marketing Dashboard for SMBs
2012-05-02 by
Yahoo Small Business has just released the Marketing Dashboard, a new product helping small biz manage and enhance their digital marketing strategies and efforts. The new service offers a consolidated view of a business’ results for their marketing efforts and of their online reputation. The Yahoo Marketing Dashboard has four different components, search engine and [...]
Junk Mail Still Effective, Study Shows
2012-05-01 by
Junk mail seems to still bring benefits to business and will not vanish any time soon as a new study by the University of Sydney that measured the effectiveness of direct marketing campaigns for larger discount stores points out.
5 Essential Qualities of a World-Class Press Release Boiler
2012-04-30 by
Given that it’s such an important marketing tool, how can you make sure your press release boilerplate is doing what it should be?
