Black Friday Deals Madness Coming Early this Year
Mashable tells you how to Hunt for Black Friday Deals from Your iPhone and CNET’s Don Reisinger features in his editorial a site called Black Friday Ads, dedicated to the latest updates on Black Friday deals.
Other sites, exclusively dedicated to Black Friday deals, emerged and offer pretty much the same information: scans and screenshots of Black Friday brochures, from various retail stores across the US: gottadeal.com has now a Black Friday subdomain; blackfriday.info lists Black Friday 2009 ads, then we have theblackfriday.com, black-friday.net, blackfriday.fm and a few others.
This year, the Black Friday deals madness comes earlier than in the previous years, probably because of the current status of the economy. Today “Black Friday deals” was one of the most popular Google Trends, with sites all around the world jumping at the opportunity to boost sales, including Best Buy, Walmart, Amazon, eBay, Sears, Target and many others. Some of these stores started the Black Friday deals campaigning since Oct. 31th, others pushed the sales on Friday, Nov. 6th.
PCWorld advises savvy shoppers to check out the tech deals as well, announcing Kmart’s “Better than Black Friday” online extravaganza that runs every Friday through Nov. 20. Kmart is painting Black Friday blue with “Blue Friday” specials. “Blue Friday” specials will be available once the doors open on Friday, Nov. 27, and more deals will be announced throughout the day. Beginning Nov. 1, Kmart is also offering customers the chance to win fantastic prizes as part of the “Christmas Countdown” sweepstakes taking place during the 55 days of the holiday season.
The trend is indicative of what will follow online these days: marketers pushing new Black Friday campaigns online, with special offers and coupons; a Twitter hashtag madness #blackfriday; sites from countries that have no Black Friday tradition selling their products cheaper, etc. Naturally, we will follow up with an analysis of the market trends and we will feature some of the most creative Black Friday campaigns of the year.
About the Author
Liliana Dumitru-Steffens is public relations consultant for Pamil Visions PR. She writes for Everything PR since January 2009. Previously she worked for My-tronic GmbH and Unilever Romania. Email Liliana at lsteffens [at] pamil-visions [dot] net.
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