Archive for Laura Spencer

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About the author: Laura Spencer is a freelance writer from North Central Texas with over 19 years of professional business writing experience. Laura blogs at Freelance Folder and WritingThoughts. In addition, Laura has written an e-book, How To Start A Freelance Writing Business.

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Are Traditional Malls Dying Out?

Traditional U.S. shopping malls were once popular enclaves where many Americans went to purchase clothing and other items. Now, many large traditional malls are languishing or even dying.

24Aug2010 | Laura Spencer | 0 comments | Continued
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PR Challenges in the Age of the Information Flood

Are your marketing and PR strategies effective in today’s environment, or are you drowning in the information flood? Consumers today have too much information. How will you get their attention?

3Aug2010 | Laura Spencer | 0 comments | Continued
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Get into the Game to Succeed in Marketing

Is online gaming the latest advertising frontier? Real world brands have already made forays into online games such as Second Life and Facebook games like Farmville and Retail Therapy.

27Jul2010 | Laura Spencer | 2 comments | Continued
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How Effective Is Cold Calling Really?

Telemarketing–everyone hates getting those intrusive telephone calls, but businesses have to keep up the practice of cold calling prospective customers because it really works, right?

20Jul2010 | Laura Spencer | 4 comments | Continued
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How Influential Is the Influence Project?

Influence–it’s what we all want. It’s why we hire actors, sports figures, and other celebrities to endorse products and services. If someone with influence recommends something, people will respond.

13Jul2010 | Laura Spencer | Comments Off | Continued
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7 Reasons Knowing Your Target Market Is Important

It’s important to stay in touch with your target market, keep up with what’s going on in their lives, and understand their needs. Being a stranger to your target market is one of the quickest ways to lose business when it comes to your target market.

6Jul2010 | Laura Spencer | 1 comment | Continued
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Is Corporate Ghost Blogging Ethical?

Should upper management hire ghost bloggers to pen their blog posts? How, and when, should ghost bloggers be used? Some experts are dead set against bloggers, while others argue that no harm is done by ghost blogging. Mark Schaefer, writing at Ragan.com, provides some compelling guidelines that ensure that a corporate ghost blogger works closely [...]

29Jun2010 | Laura Spencer | 2 comments | Continued
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Does Your PR Agency Need a Community Manager?

The Community Manager position is hot right now. With all the excitement surrounding the community management position, you may be tempted to jump on the bandwagon and hire a community manager for your PR agency or for your biggest client–but, are you really ready?

22Jun2010 | Laura Spencer | 1 comment | Continued
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Is Social Media Now Mainstream?

If your agency is targeting a demographic over 50, you shouldn’t ignore social media. While it was once thought that older generations were not active online, the most recent information shows that many of those in the baby boom generation and even those who are older are increasingly comfortable with social media.

15Jun2010 | Laura Spencer | 3 comments | Continued
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Trouble at Twilight? (When Good PR Intentions Aren’t Enough)

Two good ideas can’t always be combined. That’s certainly the case with Stephenie Meyer’s new novella. The popular Twilight series author’s new work isn’t selling as well as expected.

8Jun2010 | Laura Spencer | 7 comments | Continued
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