Alterian Appoints Christian Wright Chief Solutions Officer, Managed Services

Alterian, one of the top players in the customer engagement technology and solutions field, has appointed Christian Wright Chief Solution Officer, Managed Services. Wright’s new position will require him to make sure Alterian on-demand services such as SM2 and their newly launched Social Media Engagement Solution are optimized for their client’s use and delivered to them properly, while also supporting the expansion of their on-demand services to comprise Alterian’s full product platform.

“We are honored to have Christian join Alterian,” said David Eldridge, CEO of Alterian. “His unique skill set brings the highest combination of technology and business expertise from a services side, enabling us to continue to develop our already successful on-demand business to make our solutions accessible to the widest audience possible.”

Prior to joining Alterian, Christian Wright has worked for Merkle, an established Customer Relationship management (CRM) agency, his most recent position being that of CTO and SVP of Enterprise Technology Group, a division of Merkle that he has founded, helping them acquire the top position in the Forrester Wave Ranking of Marketing Service Providers (MSPs).

Wright’s strong CRM background is complemented by his experience in technical leadership positions, where he designed, developed and deployed Customer Data Integration (CDI) platforms, Business Intelligence (BI) and Campaign Management solutions.

In his new role of Chief Solutions Officer for on-demand services, Wright will put his leading experience, his knowledge and expertise in emerging media into enabling Alterian’s customers and partners to improve performance fast.

“Alterian is an international powerhouse for customer engagement solutions, and I’m proud to join a team that stands at the forefront of emerging media strategies,” said Wright. “I look forward to helping to make Alterian solutions available to the widest audience possible through on-demand offerings and further extending the value Alterian adds to its customer and partner base.”