Ragan’s popular workshop Advanced Writing & Editing is back with its 2010 edition and starts its tour on October 5, in Cary NC, moving on to Washington, DC (October 21) and New York (November 4). Aiming to make words work for you, in print, online and with social media, the Advanced Writing & Editing ‘10 workshop emphasizes the importance of words and of how they are presented in a one-day learning experience.
Dedicated to print and online writers and editors, directors of internal communications, PR and media relations writers, website content producers, executive communicators and basically anyone whose job involves words and writing, Advanced Writing & Editing ‘10 will feature five different sessions: Rules of the road, Reporting and interviewing, The Holy Trinity: Headlines, leads and quotes, Writing for print and online and Writing for social media and multimedia.
Featuring Mark Ragan, the CEO of Ragan Communications in Chicago, as speaker and trainer, Advanced Writing & Editing ‘10 will teach you how to:
- Find good stories. Where are they? Hint: They’re not sitting on your desk or in your e-mail.
- Improve your reporting. You can’t craft a good story—in any medium—if you don’t have the raw material.
- Get your readers’ attention. Take your best shot through headlines that grab, leads that pull us in and quotes that convey an engaging human presence.
- Layer your online story. Summarize your story for the skimmers and scanners, then let readers choose how deep they want to go.
- Package your print. Use all the tricks to craft a compelling story and keep readers on the page.
- Match words with sound and pictures. Enhance your audio and video with tight and engaging narrative.
For more details on the Advanced Writing & Editing ‘10 locations and registration, please visit the workshop page here.
About Alina Popescu
